Stop Marketing, Start a Movement!tm
The Sykia Group is a full service Communications & Business Development agency, focusing
on Wellness, Wellness Education and Wellness Philanthropy for companies & organizations. We can support your marketing, business development & educational departments or become your full service marketing, business development & educational department.
What does Wellness Mean?
Organic Food & Products, Alternative Medicine, Natural Products, Healthy Eating, Healthy Attitudes, Healthy Environments, Healthy Exercise, Human Enrichment, Green Living & Preventative Medicine.
Statistics1 show that the megatrends of Wellness, Philanthropy & Social Responsibility are not only a top priority to consumers but when companies focus on them the return on investment surpasses just increasing profits, this strategy also creates increased market value & consumers increased willingness to share your message. This happens because consumers now see your company as "more than" a company. They perceive you as a movement, a way of life & a way to help them live a better life and so they joyfully pass this on to friends & family. This provides strong economical value and human value.
Wellness 
Healthy lifestyle 
Alternative Medicine 
Giving Back 
Social Responsibility
Statistics
- The worldwide wellness industry is a $600 billion dollar industry and in 2008 grew by 15%, even in this economy.1
- Corporate Wellness & Corporate Fitness industry is a $6.7 billion dollar industry and growing at 30%, in this economy.2
- The Green industry is estimated at $147 Billion dollars and growing.3
- 7 in 10 Americans prefer to do business with companies who give back to their community4
- The 2008 Cone Cause Evolution Survey found that 79% of consumers would be likely to switch from their current brand to a new brand if the new brand is associated with a good cause.
- 36% of Americans use alternative medicine or natural health products or services & 55% of Americans say they would try alternative medicine or natural health products because they believe it would help them.5
- More Americans buying vitamins during recession because they believe taking them will reduce health costs & prevent illness, sales up over 10%6
1 According to National Natural Products Association.
2 According to The American Journal of Health Promotion
3 According to the Urban Forest Ecosystem Institute
4 From a recent survey by SunTrust Bank September 2009
5 From the National Institute of Health, government agency
6 From The Nutrition Business Journal June 2009
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News
Highly anticipated Release of
Shari Kingston Adams' new book,
Stop Marketing Start A Movement tm
What you can learn from the
Multi-Billion Wellness Industry
Look for it Spring of 2010
coming soon......