The Purpose Driven Business
Stop Marketing, Start A Movement! tm
    Sykia|Media                            
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People don't buy what you do, they buy "why" you do it.  It's the why, that reveals a company's true story and purpose.  Consumers want to buy from organizations that have a reason for doing what they do beyond making money.  We call what we do Purpose Driven Marketing.    Millions of people are using digital media, but only about 2% are successful. It takes more than just setting up a Twitter account, posting a video or sending out emails to your customers to build your own movement of loyal fans.  

Purpose Driven Marketing may sound a little "woo hoo" but don't get us wrong, what we do doesn't ignore the serious reality that companies & organizations must increase their bottom line in order to survive and thrive during this unusual economy.  Everything we do has that in mind.  However, what makes us completely different is we integrate what we have coined "Ma
rketing 10.0", which leaps over all other concepts and speaks to your customers sense of purpose, well-being, quality of life and their desire to leave this world a better place.  We focus on this because we all know
consumers are increasingly aware of the internal values, priorities & intentions – or lack thereof – of the companies & organizations from which they buy their products & services from.  Consumers make more conscious decisions about "who" deserves & gets their hard earned money.  Consumers want to have a meaningful experience from businesses.  This applies to everyone no matter if you're a store, resort, non-profit, doctor or corporation

We strive to work with companies that want to create a meaningful experience with their customers starting from when they begin courting potential customers, during the sales cycle to years after this.


“A civilization is only as great as its dreamers 
and their ability to succeed in creating their vision, so in turn it expands everyone’s understanding of what’s really possible”
   

--Shari Kingston Adams founder  The Sykia Group

Inspiration sparks the movement
What we do is about showing consumers that your company, priorities & focus is about more than just business as usual,  it's really all about humans-- and enriching the human experience.  Any business can help their customers with that, no matter what you sell.  If you do this right, you will spark a movement of loyal fans, that will gladly spread the word about you.


At The Sykia Group, we don't just promote, we specialize in educating.  We work with companies & organizations to promote their products, services & BIG ideas, while also educating their customers.  Consumers today want more than marketing hype--they want the truth.  They want you to teach them something and provide value beyond your products & services.  This is why we also focus on educational based marketing.